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  "title": "Participation in a DTC Experiment",
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    "# Email",
    "## Attachments",
    "No attachments.",
    "## Message",
    "From: Steve Brady <Steve@onqwines.com>  \nCc: Cyrus Massoumi <massoumi.cyrus@gmail.com>  \nSubject: Participation in a DTC Experiment  \nSent: Thu, 30 Jan 2020 16:59:27 -0800  \nSent (UTC): 2020-01-31T00:59:27.000Z  \nSent (America/Los_Angeles): 2020-01-30T16:59:27.000-08:00  \nAccount: 62ca724fdabf40deba435e42eb88ef18  \nGmail message: 16ff91c51f40b54f  \nThread: 16ff91c51f40b54f  \nMessage-ID: CAGf1tq_KpDyNkqJMJa0uCmZ3+ZvTAbqRZb5ABhT_GEe5rXOF_g@mail.gmail.com  \nBody coverage: full  \nBody format: markdown  ",
    "## Body",
    "This is what I propose to send to Julien...",
    "Hello Julien",
    "Hope you are\nwell.",
    "I have been\nworking with Cyrus Massoumi, the son of Hengemah Massoumi who\nunfortunately passed away recently. Cyrus now owns the vineyard\nand is doing major renovation to bring it up to a high standard. He is in\nthe process of clearing all of the trees and pruning off Eutypa damage. The\nJessup contract has ended and we are planning to continue making OnQ Cab from\nhis vineyard.",
    "But\nbeyond that, Cyrus has amazing skills with internet marketing. He has\nworked for a number of large companies along with the US government. We\nhave been collaborating on a project with OnQ where he is b uilding out a\nvery large email list of people who will have an affinity to “cult” wines. He\nis buying these from Spectator, Enthusiast, and other high end wineries with\nthe intention of marketing a few higher end wineries to this very large list.\n Cyrus believes he can drive demand wineries would otherwise be unable\nto alone and market collectively a grouping of cult wines. He is looking for a\nfew select wineries to participate with him where he would market their wines,\nessentially at no cost.   Wineries would\nget exposure of their wines where he would obtain SRP or potentially more. This\nis a very efficient way to market wine that can potentially eliminate\ndistribution wineries can sell out, and/or can sell out at a higher\nprices. He doesn’t have the cost model worked out completely yet, but for now, thinking\nto charge 5% of sales to cover the marketing costs. As you have several high\nend labels you are working, you would provide him with the needed portfolio.",
    "This\nis no risk and essentially no cost for you. Not sure how Scale is doing for\nyou, but they only sold 50 cases into distribution for us last year.",
    "I\nreally need a better option for selling OnQ.",
    "Have\nbeen impressed with Cyrus’s out of the box thinking and technical knowledge of IT\nsystems and the internet, plus his determination to make a big change to the industry.",
    "He\nis of the opinion wine marketing is very archaic, fragmented and ripe for a\nmajor change in marketing strategy.",
    "Am\ncopying Cyrus on this message in case you have questions for him.",
    "Know\nwe all struggle with the wine marketing side of the business so thought this\nmight be something of interest to you as no risk and hardly any cost.",
    "If\nyou would like to participate, he would need the following from you for\navailable wines:",
    "- SKU's\n- Vintages\n- Pricing\n- Wine specs\n and tasting notes\n- Wine\n ratings (if available)\n- bottle shots /\n photos of wine",
    "Best regards,",
    "Steve\n"
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