--- slug: fn-src-email-1737de581c91494d title: "Re: Respectfully Withdraw" kind: source_email status: published hash: ebb795970493e1cd435d36a5abd64e500a1fec9469e581bb5e414e9709b2bdd3 created: 2026-10-11T07:01:07.558Z updated: 2026-10-11T07:01:07.558Z summary: "" tags: [] above: ["[[fn-index-emails]]"] below: [] adjacent: [] nested: [] --- # Re: Respectfully Withdraw # Email ## Attachments No attachments. ## Message From: Cyrus Massoumi To: Rob Buono Cc: Emily Barouch Subject: Re: Respectfully Withdraw Sent: Thu, 23 Jul 2020 15:57:38 -0700 Sent (UTC): 2020-07-23T22:57:38.000Z Sent (America/Los_Angeles): 2020-07-23T15:57:38.000-07:00 Account: 62ca724fdabf40deba435e42eb88ef18 Gmail message: 1737de581c91494d Thread: 1737ce0f541cb8f7 Message-ID: CAMG-JC9WvS59HajEisGmNr10gSbzw5qfVbuJjasiSpysLpSQbQ@mail.gmail.com References: CAMG-JC8BPxXo+8CH9iGN012pyWLsDn=ipDELHdbXevQZ7SadGA@mail.gmail.com, BY5PR13MB36181B126240D943F9BBF00F95760@BY5PR13MB3618.namprd13.prod.outlook.com, CAMG-JC8_Xq_=4Ungdq0aB-c0Pz+Ygu0n+xbjhvnu4xi8vFd7bQ@mail.gmail.com, CAMG-JC-eH66m96PA=PO3x0P5=HBUeUq-bMzB=LSCgWKZJcmJUQ@mail.gmail.com, CAMG-JC9a-5C24BcErOb8w1BHrMA5jBE8ehC+btDYsUh0wvozoQ@mail.gmail.com, BY5PR13MB3618AC42C1D5FD1FDE73831295760@BY5PR13MB3618.namprd13.prod.outlook.com Body coverage: full Body format: markdown ## Body As Winston would say: Never Surrender. Maybe you should let me be me, instead of letting people ruffle my feathers like this is a petting zoo. I’m selling a vineyard for $3m. I’m going to crucify Mark Jessup and I’m going to burn down Gallo, to ash. My ascension is reputation dependent. I said I would get you to $100k, I’m getting you to $100k. It has nothing to do with you, or me. There’s a women in the ground, good, decent, woman. Raised me. Screamed in pain and delirium for her dead parents because they had to scam her into bankruptcy to the point she wouldn’t see the doctors. Held her hand as she died for 14 hours. I don’t give a shit who’s fault it is. I will buy your wine, make you a $100k a month site, and give it to you, if that is what is required. My mother was murdered. (Died prematurely, as a byproduct of malice). I will burn down the valley, to square up my families honor. Failure on your part. Please. I sent out an email. (Approved) If you Won’t even do that, I’ll buy it retail. Difference between me and everyone else is I keep my word. I don’t have to keep my story straight because I never lie. I have one goal. Put my enemies in the ground, or make them wish they were. Selling your wine, and anyone else’s wine, or who cares what, is how I take away their professional lives. Then, on, and on. If I don’t have my word, what else do I have. I will buy the fucking wine, then let me sell it. If your people weren’t so busy tripping me, I’d be able to shoot something FFS. Let me do my job. On Thu, Jul 23, 2020 at 3:45 PM Rob Buono <[Rob.Buono@obcwines.com](mailto:Rob.Buono@obcwines.com)> wrote: I appreciate your passion and commitment combined with the amount of work put in to date. The decision to withdraw and stop the project has as much to do with other competing priorities we have in managing our overall business in a changing marketplace. This combined with a couple of resignations within our sales and marketing team prevents me from pursuing this in 2020. Hopefully 2021 is a more stable marketplace. We don’t have the resources to support this effort further. Consider it a failure on our part not yours. [http://www.oldbridgecellars.com/](http://www.oldbridgecellars.com/) **Rob Buono**  | President Old Bridge Cellars [703 Jefferson Street](https://www.google.com/maps/search/703+Jefferson+Street+Napa,+CA+94559?entry=gmail&source=g) ![\-](https://ci4.googleusercontent.com/proxy/GIVrwqIzT8xfsEoOt1kwdF9_g4h3UGau1DRpDUFz6W1pC98vO5B9Ra3g1CVq-_Sdbzn_0w_BJrLM7uz6POorMLhegXjKYDfrSoS_F6TMvW7_URw95dYHwIEn0Z4htEHSs7k=s0-d-e1-ft#https://www.stationerycentral.com/SignatureImages3/separator-1-square-14x10.gif) [Napa,](https://www.google.com/maps/search/703+Jefferson+Street+Napa,+CA+94559?entry=gmail&source=g) [CA](https://www.google.com/maps/search/703+Jefferson+Street+Napa,+CA+94559?entry=gmail&source=g) [94559](https://www.google.com/maps/search/703+Jefferson+Street+Napa,+CA+94559?entry=gmail&source=g) tel (707) 258-9552 ![\-](https://ci5.googleusercontent.com/proxy/3q0XCLsaH3POOYxIwnNOGPOm93gsuODF1AsFywf4DFiaKG53Y2nF48-RcZBWJmZWdrcKuJsNU0Y3HQEq_O6XO1rWNQSGyEMv-IJMSy-lSJieKvNPCikpImRCbS5ma8Sqc_Y=s0-d-e1-ft#https://www.stationerycentral.com/SignatureImages3/separator-3-square-14x10.gif) mobile (925) 519-0076 | website \| vCard \| map \| email | | | | **From:** Cyrus Massoumi <[massoumi.cyrus@gmail.com](mailto:massoumi.cyrus@gmail.com)> **Sent:** Thursday, July 23, 2020 12:53 PM **To:** Rob Buono <[Rob.Buono@obcwines.com](mailto:Rob.Buono@obcwines.com)> **Cc:** Emily Barouch <[Emily.Barouch@obcwines.com](mailto:Emily.Barouch@obcwines.com)> **Subject:** Re: Respectfully Withdraw I am not amenable to the surrendering of a project to which I am attached. If you would like to do away with me that is your business, If your position is to fold, I revoke my stance.. I am available through EOD. I am not going to be the one who quit. At your leisure. On Thu, Jul 23, 2020 at 12:18 PM Cyrus Massoumi <[massoumi.cyrus@gmail.com](mailto:massoumi.cyrus@gmail.com)> wrote: The directive was to create $100k net. I will supply leads at a low enough price that it will be numerically impossible for any competent execution of the email strategy to not amount to as much. I would rather fucking kneel, than fail, or be part of it. It’s nominal, to execute the remaining item or two. I would cut off my arm, if I had to, to break down a wall, separating me from outcome. Weak, half men, intellectual midgets, and the mediocre, fail, give up. I’ve already made a model that carries it to that point. It is unreasonable to suggest I continue to burn my time on frivolous contributions and pose as an alternative that the project en macro is wholesale without merit. On Thu, Jul 23, 2020 at 12:12 PM Cyrus Massoumi <[massoumi.cyrus@gmail.com](mailto:massoumi.cyrus@gmail.com)> wrote: Rob, There is a template which requires minor modification. You and Emily can look at it, see what you want to change, my people will change it. I will provide ads and targeting which will result in a lead cost which will be extremely low. From there, you need only send emails, any number of them, thereafter I will happily provide you with a method to expedite the production of this. Conflict is not free of casualties. I was not built for team play, but, that doesn’t inhibit you from now executing, as you are very close... if anything, with my guidance over what is possible, and where things can go, you are better off. It would dishonor me if a project I was part of inception of did not positively materialize and degrade my reputation, in my personal view, which is what I hold in regard. May I respectfully suggest you consider that your position in this revised manner may be advantageous. I have never failed a client. If you, insist on absolute adversity to considering or trialing the nominally outstanding variables, I can supply someone with whatever skillset it is perceived I have you don’t. You are right there. Failure is not an option. It’s for the weak. Best, On Thu, Jul 23, 2020 at 12:05 PM Rob Buono <[Rob.Buono@obcwines.com](mailto:Rob.Buono@obcwines.com)> wrote: I understand. We will discontinue all our efforts on this project. Please turn the Shopify store ownership back over to Emily if you can. I know you have invested many hours of labor in order to try and make this work. The complexities of our business and our “control” tendencies are ongoing obstacles for anyone trying to think “out of the box” in regard to the wine DtC space. We sincerely appreciate your efforts in trying. In the interest of fairness you jumped into this project without a contract or agreement in place. Since we are now terminating this project we would like to insure that you are not out of pocket for any expenses (apps, sign ups, etc.) or developer work you commissioned on our behalf. Please provide an invoice for these expenses and identify whom we should pay if it is a 3rd party or yourself (or consulting entity). To that we will add an additional small consulting fee to partially compensate you for your time invested. I told you from the start we would be fair and that is still our intent regardless of this outcome. Please advise of any questions and “Thanks” for the help and insights you have provided. Get some rest and we’ll talk soon. [http://www.oldbridgecellars.com/](http://www.oldbridgecellars.com/) **Rob Buono**  | President Old Bridge Cellars [703 Jefferson Street](https://www.google.com/maps/search/703+Jefferson+Street+Napa,+CA+94559?entry=gmail&source=g) ![\-](https://ci4.googleusercontent.com/proxy/GIVrwqIzT8xfsEoOt1kwdF9_g4h3UGau1DRpDUFz6W1pC98vO5B9Ra3g1CVq-_Sdbzn_0w_BJrLM7uz6POorMLhegXjKYDfrSoS_F6TMvW7_URw95dYHwIEn0Z4htEHSs7k=s0-d-e1-ft#https://www.stationerycentral.com/SignatureImages3/separator-1-square-14x10.gif) [Napa,](https://www.google.com/maps/search/703+Jefferson+Street+Napa,+CA+94559?entry=gmail&source=g) [CA](https://www.google.com/maps/search/703+Jefferson+Street+Napa,+CA+94559?entry=gmail&source=g) [94559](https://www.google.com/maps/search/703+Jefferson+Street+Napa,+CA+94559?entry=gmail&source=g) tel (707) 258-9552 ![\-](https://ci5.googleusercontent.com/proxy/3q0XCLsaH3POOYxIwnNOGPOm93gsuODF1AsFywf4DFiaKG53Y2nF48-RcZBWJmZWdrcKuJsNU0Y3HQEq_O6XO1rWNQSGyEMv-IJMSy-lSJieKvNPCikpImRCbS5ma8Sqc_Y=s0-d-e1-ft#https://www.stationerycentral.com/SignatureImages3/separator-3-square-14x10.gif) mobile (925) 519-0076 | website \| vCard \| map \| email | | | | **From:** Cyrus Massoumi <[massoumi.cyrus@gmail.com](mailto:massoumi.cyrus@gmail.com)> **Sent:** Thursday, July 23, 2020 11:40 AM **To:** Rob Buono <[Rob.Buono@obcwines.com](mailto:Rob.Buono@obcwines.com)> **Cc:** Emily Barouch <[Emily.Barouch@obcwines.com](mailto:Emily.Barouch@obcwines.com)> **Subject:** Respectfully Withdraw Dear Rob, I am not sure where the lack of symmetry exists between our discussions and how things are executed. I have recently gone to rather exhaustive and extreme efforts to try and procure what would be a product which I imagined would be a way for your side to move forward, without a possibility of any of my contributions hindering progress. I do not think, considering your highly regarded brand relationships, and, naturally as an extension your internal processes as they are executed to that end, are compatible with my ability to support the progress of your work in a productive way. Your work requires a sensitivity which while I understand, and, observe regularly, correlates with in my view an outcome which does not result in monetary success. This impasse of my production input, and its rebuttal over the objectively more important brand affinity, is a productive relationship for your progress. While I remain at your disposal, in full, for any input of mine you may ever like, or work product you may ever ask, I can’t say at this point, with this extreme lack of progress of my components in your machine rolling out for this MO, I am a compliment to your outcome. Very Truly Yours, CM -- Regards, Cyrus G. Massoumi t. 415.745.5411 e. [massoumi.cyrus@gmail.com](mailto:massoumi.cyrus@gmail.com) -- Regards, Cyrus G. Massoumi t. 415.745.5411 e. [massoumi.cyrus@gmail.com](mailto:massoumi.cyrus@gmail.com) -- Regards, Cyrus G. Massoumi t. 415.745.5411 e. [massoumi.cyrus@gmail.com](mailto:massoumi.cyrus@gmail.com) -- Regards, Cyrus G. Massoumi t. 415.745.5411 e. [massoumi.cyrus@gmail.com](mailto:massoumi.cyrus@gmail.com) -- Regards, Cyrus G. Massoumi t. 415.745.5411 e. [massoumi.cyrus@gmail.com](mailto:massoumi.cyrus@gmail.com) ## Facts ```json { "platform": "Gmail", "source_id": "1737de581c91494d", "date_as_recorded": "Thu, 23 Jul 2020 15:57:38 -0700", "from": "Cyrus Massoumi ", "to": "Rob Buono ", "subject": "Re: Respectfully Withdraw", "category": null, "body_status": "full text (agent capture)", "account": "massoumi.cyrus@gmail.com", "retrieval": "/home/hatch/workspace/email/gmail/28bf1f800d2102d90eac32784955622439f26893d0eac0dfa175eb885c17fa44.md" } ``` --- **above:** [[fn-index-emails]]