Social Media Policies and Best Practices

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        "excerpt": " UCSF Brand Identity Skip to main content University of California San Francisco UCSF Health Search UCSF About UCSF Give to UCSF UCSF Brand Identity Search Menu Brand Guide Open/Close Brand Guide submenu Brand Story Logos Color Font/Typography Editorial Style Guide Visual Framework Patterns Iconography Using the UCSF Name Print & Digital Open/Close Print & Digital submenu Print Guidelines Digital Guidelines Websites Social Media Photography & Video Open/Close Photography & Video submenu Photography Standards Brand Photography Library Video Standards Templates Open/Close Templates submenu Correspondence Presentation Print Materials Posters & Digital Signage Campus Signage Merchandise Zoom Backgrounds UCSF Health Welcome. Our brand is the culmination of every impression that helps us – as part of the UCSF community – engage with supporters, patients, advocates, and students.  It represents the pride and passion that we have in the work we do, and how we distinguish ourselves as UCSF. Canva now available at UCSF! Visit https://it.ucsf.edu/service/canva . Logos Which Logo Do I Use? Download Master Logo UCSF Health AM I PART OF UCSF HEALTH? Web & Digital CREATE A WEBSITE COLOR USAGE The Basics TYPOGRAPHY & FONTS COLORS Templates powerpoint posters Photography download photos choosing the right PHOTO Building on our brand strategy, we developed a visual system to express our identity and visually strengthen the UCSF story. Consistent use of the visual system helps define and enhance the UCSF brand experience. Consistency is critical to the success of the UCSF brand. General Brand Guidelines Print Guidelines Web & Digital Guidelines Guidelines UCSF Brand Guide Supplemental Guidelines for Programs/Initiatives and Partnerships Editorial Style Guide UCSF Health Brand Guidelines UCSF Video Guidelines Brand Identity Resources and Training Take a look here at our brief introductory video on the importance of our Brand, the various items available on this site, plus other available support to assist you with your communications, marketing, design and fundraising work. BRAND GUIDE Brand Story Logos Colors Fonts/Typography Editorial Style Guide Visual Framework Using the UCSF Name   PRINT & DIGITAL Print Guidelines Digital Guidelines Digital Colors Websites Social Media TEMPLATES & EXAMPLES Correspondence Presentation Print Materials Posters and Digital Signage Campus Signage Merchandise UCSF HEALTH BRAND PHOTOGRAPHY & VIDEO Photography Standards Brand Photography Library Video Standards FAQ Contact Us Accessibility Privacy Policy Terms of Use A-Z Website List © 2026 The Regents of the University of California ",
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