Local Business
MugsyPress: MugsyClicks Movie Wins Big! · site of
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"excerpt": " MugsyPress MugsyPress Mugshots School Photography in the news! Tuesday, May 17, 2011 Kaboose by Disney features our Tips posted by Linda J. Russell at 4:17 PM 0 Comments Thursday, April 21, 2011 MugsyClicks Movie Wins Big! Congratulations to Jacqueline Domin our fabulous designer for all the awards that her concept and art direction has garnered for our MugsyClicks Movie. 2010 Fexy Awards Platinum – Best Web Moving Pixels MugsyClicks Hermes Creative Awards Gold – Best Viral Marketing MugsyClicks The Communicator Awards Award of Distinction – Viral Marketing MugsyClicks Award of Distinction – Promotional/Branding MugsyClicks Telly Awards Silver – Best Online Video for Professional Services MugsyClicks posted by Linda J. Russell at 5:52 PM 0 Comments Wednesday, September 01, 2010 Education World Publishes MugsyClicks CEO Tips MugsyClicks School Photography Day Tips for Teachers posted by Linda J. Russell at 7:10 AM 0 Comments Wednesday, August 11, 2010 Sacramento Parent- 8 Great Tips for Picture Day Labels: school photo day tips , school photographer , school photography posted by Linda J. Russell at 5:23 PM 0 Comments Friday, August 14, 2009 SBA Loan- OneCal Bank Approve of Mugshots Growth Plan! Labels: Mompreneurs , MugsyClicks , SBA Recovery Act , school photographer posted by Linda J. Russell at 4:05 PM 0 Comments PMA Magazine Labels: group photos , photo marketing assoication , school photography posted by Linda J. Russell at 3:38 PM 0 Comments Wednesday, September 10, 2008 Businessweek Online Labels: Mompreneurs , MugsyClicks , school photographer posted by Linda J. Russell at 8:40 PM 0 Comments Bay Area Parent Magazine posted by Linda J. Russell at 8:22 PM 0 Comments Businessweek Online posted by Linda J. Russell at 8:21 PM 0 Comments Professional Photographer Magazine . / posted by Linda J. Russell at 8:10 PM 0 Comments Monday, September 18, 2006 San Rafael photography studio specializes in School Photography San Rafael photography studio specializes in school pictures Carla Bova Most people remember school picture day - standing in a long line with classmates, sitting in front of a bland screen where a stranger shoots a frame or two and promptly moves on to the next student. The result, many recall, was often an awkward photo capturing a crooked smile and tousled bangs with no second chance to get it right or at least better. Photographer Linda Russell of San Rafael says it is time for a change. She founded Mugshots School Photography hoping to bring local photographers into schools to take high-quality pictures. A tough task in a $1.5 billion industry traditionally dominated by large companies, according to Russell. \"It is a price-based commodity in dire need of being revolutionized,\" Russell said. \"Why is the decision made on price-point instead of quality? I am out to change that by empowering qualified community-based photographers to get into schools and be a part of that market. That is what is making the product better.\" \"I like the idea of giving a better all-around experience and product by making it part of the community instead it being a once a year, money-making service item of a national commodity.\" Russell, 51, started Mugshots in 1993, shooting 200 students a year at Marin Waldorf School and earning $10,000 in gross sales. Today Mugshots shoots close to 5,000 students a year at 25 to 30 public and private schools in Marin, Sonoma and San Francisco counties, from preschool to high school, and logs more than $195,000 in gross sales. Russell takes students out of the classroom, away from the screen. Kids have several chances to get the perfect shot and parents get a choice. \"She takes groups of children outdoors in a very natural setting with a natural background, not the typical background,\" said Kathy Newman, program director of San Anselmo Preschool Center which has used Mugshots for at least 10 years. \"Linda takes multiple pictures of all the children in our program in multiple poses. É She really captures children.\" This year will be the fourth year that Marin School of Arts & Technology in Novato uses Mugshots. \"She took them outside in natural light and took a lot of time determining what the best place on campus was for the best view, the best light for kids and the results were very natural,\" said Angela Knudsen, office manager of the charter school. \"We really like the pictures and they suited us because we wanted pictures that are not cookie cutter pictures of kids. ÉThe kids look like themselves - young, lovely and in the perfect light.\" Knudsen said Mugshots' online component is handy and saves time. \"We get pictures in a file and can use it for ID cards. For a small business, that is quite nice,\" Knudsen said. \"She wants to take some burden off the school office, and I am particularly fond of her for that.\" Traditionally, large companies have a prepaid program requiring parents to pay for photos before seeing them. Russell boasts a preview prog",
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