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"excerpt": " Blue Practice — Narrative Strategy for Climate, Science & Mission-Driven Work Home About Services Case Studies Writing Work with me ☰ Solo strategist · agency-grade, AI-accelerated Climate — Science — Environment — Mission-Driven Work Turning complex, important missions into stories that resonate, spread, and stick. I'm a writer first. For twenty years I've helped founders, scientists, and mission-driven leaders translate complex, important work — across climate, science, and the environment — into language investors, journalists, funders, and the public actually understand. One senior partner — no agency overhead. Start a conversation → See how I work 01 — The problem You're doing big work — but flying under the radar. Q. We need high-level communications leadership, but not another agency — and not a junior account team learning our space on our dime. Q. Our story isn't ready for investors, media, funders, or customers — and the next raise or launch is coming fast. Q. Our work is too complex, and too important, to oversimplify or get wrong. Q. We move fast. We need a partner who can keep pace — without a six-week onboarding. 02 — Where to start Three ways to work together. Most engagements begin with the Narrative Foundation — then grow from there. Best first step i. Narrative Foundation A clean, decisive document defining your competitive landscape, your voice, and your market position — the bedrock everything else is built on. For early-stage teams ii. Fractional Comms Lead Senior, C-suite-level strategy on retainer — through raises, launches, pivots, and positioning moments. Without the headcount. For scaling ventures iii. Visibility & Media Thought leadership, executive presence, and media relations that make you the definitive voice in your field. For founders & experts Explore all services → 03 — The difference Most of them can position. Few of them can write. The depth of an agency. The voice of a journalist. The speed of one person who actually knows your story. I was a journalist for The New York Times, MIT Technology Review, WIRED, and the San Francisco Chronicle before I ever wrote a positioning statement. That instinct is the difference between messaging that sounds like everyone else's and a narrative people remember. AI workflows handle the research, drafting, and monitoring at machine speed; the judgment and the prose stay human. Read the writing → 01 Faster research and landscape analysis — days, not weeks 02 One senior point of contact, start to finish 03 A trusted bench — designers, developers, filmmakers — when you scale 04 No overhead, no churn, no relearning your space 04 — Trusted by Founders and institutions shaping a better future. 05 — Selected work What happens when the story lands. AgTech · Positioning Ag Innovation Showcase Establishing category leadership for an emerging agricultural platform. Read case → Circular Economy · Thought Leadership William McDonough Championing cradle-to-cradle design on the world's biggest stages. Read case → Fusion · AI · Media TAE + Google AI Landing a fusion-energy and AI breakthrough with global press. Read case → See all case studies → Let's talk Have a story that's too important to get wrong? Tell me where you are and what you're building toward. Start a conversation → Est. 2006 · Tim Gnatek Narrative strategy for climate, science & mission-driven work. One senior partner — agency-grade, AI-accelerated. Explore Home About Services Case Studies Writing Connect Work with me tim@bluepractice.com LinkedIn © 2026 Blue Practice — Strategic communications for climate, science & innovation. Marin County · SF Bay Area ",
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