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"text":"<p>We find and develop relationships with obsessive matcha farmers. Like many farmers in Japan, these farmers typically operate as part of agricultural cooperatives that “bundle” their matcha harvests with other coop members, most of whom are very nearby. But it’s remarkable how different the “terroir” of matcha fields, even just hundreds of meters from one another, can be. We thus will blend tencha (leaves that are destined to become ground and turn into matcha) from different terroir into <a href=\"https://www.breakawaymatcha.com/hyperpremium/\"><span style=\"text-decoration:underline\">our signature blends</span></a>.</p>",
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"text":"<p>Mainly because the farmers and processors care so much; their processes take longer, require more steps, and are just harder. They’re pretty obsessed with producing Japan’s tastiest and healthiest matcha, and we don’t mind paying them well for the extraordinary product they produce. Rarity comes into it as well -- some blends, especially the named blends (Rikyu, SE, Hikari, and Daphne) have extremely limited production. These teas are hard to produce.</p>",
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"excerpt":" Rare Premium Matcha from Kyoto, Japan – Breakaway Matcha Free shipping on all orders (within US only) Find anything you need Log in 0 Matcha Other Teas Ceramics Teaware Sets/Gifts Explore About Our Story Why Us? Press Matcha Other Teas Ceramics Teaware Sets/Gifts Explore About Our Story Why Us? Press Log in 0 Item added to cart! Continue shopping Premium Matcha + Water = Vibrant You Premium Matcha + Water = Vibrant You Shop now! They're popular for a reason! Clean, vibrant, and so tasty Our Best Sellers Blend 94 Matcha 237 reviews buoyant, creamy, lush $58.00 A feisty, gorgeous matcha that's ready to slap you with its attitude. Racy. Fantastic color, heady aromas, intense \"matcha\" taste (think strong green tea ice cream), faint twinges of bitterness and astringency (which gives it its sass). Plenty of umami and natural sweetness means it pairs beautifully with savory food. Why do people like our matcha so much? The 94 is our recommended intro into hyperpremium. It's a beautiful epicurean experience and phenomenal value that soars above similarly priced matcha. Has verve and power, like a zen wake-up stick. From Tawara, Uji, Kyoto Prefecture. Matcha Flights 92 reviews Small tastes of matcha so you can sample all of our tea From $36.00 Four beautiful jars, 4 grams of beautiful matcha in each. A truly elegant way to package small quantities of matcha and gives you the chance to taste any of our blends without committing to a larger purchase. These arrive in a custom designed matte black box, perfect for gifting. If you're curious about any of our blends, this is for you. Blend 93 Matcha 142 reviews vivid, alive, brothy $48.00 The perfect entry-level hyperpremium matcha; that is, it's got lovely umami, has a vibrant, emerald color, has little bitterness or astringency, and has a nice, long finish that leaves a sweet and delicious aftertaste in the mouth (and also makes the breath fresh and sweet). Why do people like our matcha so much? Tastes like a combination of barely-cooked green beans, baby summer squash, and oceanic brine, all steeped in an earthy mellowness. A tremendous value at this price. From Uji, Kyoto, Japan. The Breakaway Letters Quiet notes from Eric on matcha, presence, and the quiet art of living well. Sign up to receive his letters—and 15% off your first order. Unsubscribe anytime. Receive the letters An easy way to get everything you need to get started with Breakaway Best for Beginners The Intro Flight 56 reviews $36.00 An excellent place to wade into the world of hyperpremium matcha. Lovely umami, rich, vibrant, emerald colors, little bitterness or astringency. All have strong finishes that leave a sweet and delicious aftertaste in the mouth. Blend 93 Blend 94 Blend 95 Hyperpremium Organic Flight includes four 4g jars of matcha in a custom-designed matte black box. Perfect for gifting. Single-Serve Coldbrew Original Matcha 105 reviews A convenient way to make coldbrew matcha on the go $24.00 Need a convenient way to make coldbrew matcha on the go? Perfect for travel -- they weigh almost nothing and take up almost no space. Many people keep them in purses, gymbags, carry-ons, even cars! Cyclists and fitness enthusiasts love them -- coldbrew is so much more satisfying than water when thirsty. Each packet contains 1.5 grams of Coldbrew Original, the perfect amount of matcha for an 8 to 12-oz serving (depending on how thick/thin you like it). Simply fill your water bottle, mason jar, or other clean jar with icy-cold water (with or without actual ice--just be sure the water is very cold), add the matcha, and shake hard for about 10 seconds. Microbubbles will begin to form and eventually create a gorgeous crema on top that resembles a Guinness draft! Blend 93 Matcha 142 reviews vivid, alive, brothy $48.00 The perfect entry-level hyperpremium matcha; that is, it's got lovely umami, has a vibrant, emerald color, has little bitterness or astringency, and has a nice, long finish that leaves a sweet and delicious aftertaste in the mouth (and also makes the breath fresh and sweet). Why do people like our matcha so much? Tastes like a combination of barely-cooked green beans, baby summer squash, and oceanic brine, all steeped in an earthy mellowness. A tremendous value at this price. From Uji, Kyoto, Japan. Show more Your Questions Answered Why do you call your matcha “blends?\" We find and develop relationships with obsessive matcha farmers. Like many farmers in Japan, these farmers typically operate as part of agricultural cooperatives that “bundle” their matcha harvests with other coop members, most of whom are very nearby. But it’s remarkable how different the “terroir” of matcha fields, even just hundreds of meters from one another, can be. We thus will blend tencha (leaves that are destined to become ground and turn into matcha) from different terroir into our signature blends . Is there anything in your matcha besides matcha? No. No sugar, additives, or any other nonsense. It’s 100% extraor",
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