the whole object this page is drawn from, as JSON · Open JSON
{
"id":"atm_ovt_f844a9e8_f25c_4cfc_9f99_1fc43a2ea3f6",
"kind":"LocalBusiness",
"name":"Proclivity Llc",
"parent_id":"atm_geoid_060411212002012",
"depth":null,
"facts": {
"address":"700 Larkspur Landing Cir Ste 199",
"sources": [
{
"between":null,
"dataset":"BrightQuery",
"license":"CDLA-Permissive-2.0",
"version":"2026-09-08",
"property":"",
"provider":"brightquery",
"resource":"brightquery",
"record_id":"386033204",
"confidence":0.95,
"update_time":"2026-09-17T20:01:51.007Z"
},
{
"between":null,
"dataset":"Overture",
"license":"CDLA-Permissive-2.0",
"version":"2026-09-17",
"property":"/properties/confidence",
"provider":"overture",
"resource":"confidence_calculation",
"record_id":null,
"confidence":null,
"update_time":"2026-09-17T22:52:12Z"
}
],
"category":"business_consulting",
"locality":"Larkspur",
"postcode":"94939-1754",
"websites": [
"http://www.proclivity.co/"
],
"hierarchy": [
"services_and_business",
"professional_service",
"business_consulting"
],
"confidence":0.95,
"overture_id":"f844a9e8-f25c-4cfc-9f99-1fc43a2ea3f6",
"basic_category":"professional_service",
"operating_status":"open",
"overture_release":"2026-09-23.1"
},
"source_id":"src_ea62d6013cef6e1e92b7",
"updated_at":"2026-10-10T02:27:42.226Z",
"type":"Feature",
"geometry": {
"type":"Point",
"coordinates": [
-122.511354,
37.948278
]
},
"links": {
"self":"https://miscsubjects.com/atlas/atoms/atm_ovt_f844a9e8_f25c_4cfc_9f99_1fc43a2ea3f6",
"children":"https://miscsubjects.com/atlas/atoms/atm_ovt_f844a9e8_f25c_4cfc_9f99_1fc43a2ea3f6/children",
"descendants":"https://miscsubjects.com/atlas/atoms/atm_ovt_f844a9e8_f25c_4cfc_9f99_1fc43a2ea3f6/descendants",
"inside":"https://miscsubjects.com/atlas/atoms/atm_ovt_f844a9e8_f25c_4cfc_9f99_1fc43a2ea3f6/inside",
"graph":"https://miscsubjects.com/atlas/graph?start=atm_ovt_f844a9e8_f25c_4cfc_9f99_1fc43a2ea3f6"
},
"ancestors": [
{
"id":"atm_geoid_060411212002012",
"kind":"CensusBlock",
"name":"Block 2012",
"up":1
},
{
"id":"atm_geoid_060411212002",
"kind":"CensusBlockGroup",
"name":"Block Group 2",
"up":2
},
{
"id":"atm_geoid_06041121200",
"kind":"CensusTract",
"name":"Census Tract 1212",
"up":3
},
{
"id":"atm_geoid_06041",
"kind":"County",
"name":"Marin County",
"up":4
},
{
"id":"atm_geoid_06",
"kind":"State",
"name":"California",
"up":5
},
{
"id":"atm_geoid_us",
"kind":"Country",
"name":"United States",
"up":6
}
],
"children_by_kind": [],
"edges_out": [
{
"rel":"has_profile",
"id":"atm_prof_d073079a682a9dffb53b",
"kind":"Profile",
"name":"facebook: Proclivity.co",
"share":null
},
{
"rel":"has_profile",
"id":"atm_prof_df009f3896bfbbc06c4d",
"kind":"Profile",
"name":"instagram: proclivity.co",
"share":null
},
{
"rel":"has_website",
"id":"atm_public_page_3e3a2563b991aa785d3b243c",
"kind":"WebPage",
"name":"https://proclivity.co/",
"share":null
}
],
"edges_in": [
{
"rel":"business_contact_for",
"id":"atm_business_email_88cec1f0fef27e0c2976c0e4",
"kind":"BusinessEmail",
"name":"joel@proclivity.co",
"share":null
},
{
"rel":"business_contact_for",
"id":"atm_business_email_933a0dfd6c427a68b1b79a59",
"kind":"BusinessEmail",
"name":"team@proclivity.co",
"share":null
}
],
"edges_in_total":2,
"external_ids": [
{
"system":"overture_gers",
"value":"f844a9e8-f25c-4cfc-9f99-1fc43a2ea3f6"
}
],
"source": {
"id":"src_ea62d6013cef6e1e92b7",
"url":null,
"license":"Overture Maps Foundation 2026-09-23.1: places CDLA-Permissive 2.0 / ODbL for OSM-derived; buildings and addresses ODbL / CDLA-P; divisions and transportation ODbL (https://docs.overturemaps.org/attribution/)",
"read_at":"2026-10-10T02:27:22.458Z",
"sha256":"af0a59a33d2a75cacc7cf95f854d2f1af02bfaffbfc955875480f1b30e380665"
},
"observations": [
{
"service":"WEBSITE_EXTRACT",
"fetched_at": {},
"query": {
"job":"website:atm_ovt_f844a9e8_f25c_4cfc_9f99_1fc43a2ea3f6",
"url":"https://proclivity.co/"
},
"payload": {
"title":"Mindset Coaching | Proclivity",
"emails": [
"joel@proclivity.co",
"team@proclivity.co"
],
"jsonld": [
{
"@graph": [
{
"@id":"https://www.proclivity.co/#organization",
"url":"https://www.proclivity.co/",
"logo": {
"@id":"https://www.proclivity.co/#logo",
"url":"https://www.proclivity.co/wp-content/uploads/2026/06/Proclivity-Fav.webp",
"@type":"ImageObject",
"width":"150",
"height":"150",
"caption":"Proclivity",
"contentUrl":"https://www.proclivity.co/wp-content/uploads/2026/06/Proclivity-Fav.webp",
"inLanguage":"en-US"
},
"name":"Proclivity",
"@type": [
"EducationalOrganization",
"Organization"
],
"email":"joel@proclivity.co",
"legalName":"Proclivity Method",
"description":"Proclivity, a 12-week mindset program for CrossFit owners running on empty. It’s time to stop fighting and finally discover who you were made to be."
},
{
"@id":"https://www.proclivity.co/#website",
"url":"https://www.proclivity.co/",
"name":"Proclivity",
"@type":"WebSite",
"publisher": {
"@id":"https://www.proclivity.co/#organization"
},
"inLanguage":"en-US",
"alternateName":"Proclivity",
"potentialAction": {
"@type":"SearchAction",
"target":"https://www.proclivity.co/?s={search_term_string}",
"query-input":"required name=search_term_string"
}
},
{
"@id":"https://www.proclivity.co/wp-content/uploads/2026/06/CrossFit-Minset-Coaching-Proclivity.jpg",
"url":"https://www.proclivity.co/wp-content/uploads/2026/06/CrossFit-Minset-Coaching-Proclivity.jpg",
"@type":"ImageObject",
"width":"1200",
"height":"630",
"inLanguage":"en-US"
},
{
"@id":"https://www.proclivity.co/#webpage",
"url":"https://www.proclivity.co/",
"name":"Mindset Coaching | Proclivity",
"@type":"WebPage",
"about": {
"@id":"https://www.proclivity.co/#organization"
},
"isPartOf": {
"@id":"https://www.proclivity.co/#website"
},
"inLanguage":"en-US",
"dateModified":"2026-10-06T21:50:51+00:00",
"datePublished":"2026-06-16T10:31:23+00:00",
"primaryImageOfPage": {
"@id":"https://www.proclivity.co/wp-content/uploads/2026/06/CrossFit-Minset-Coaching-Proclivity.jpg"
}
},
{
"@id":"https://www.proclivity.co/author/joeladmin/",
"url":"https://www.proclivity.co/author/joeladmin/",
"name":"Joel Cochran",
"@type":"Person",
"image": {
"@id":"https://secure.gravatar.com/avatar/88cec1f0fef27e0c2976c0e4e07c191652caca18dbe7067f359985fd5d01e4e0?s=96&d=mm&r=g",
"url":"https://secure.gravatar.com/avatar/88cec1f0fef27e0c2976c0e4e07c191652caca18dbe7067f359985fd5d01e4e0?s=96&d=mm&r=g",
"@type":"ImageObject",
"caption":"Joel Cochran",
"inLanguage":"en-US"
},
"worksFor": {
"@id":"https://www.proclivity.co/#organization"
}
},
{
"@id":"https://www.proclivity.co/#richSnippet",
"name":"Mindset Coaching | Proclivity",
"@type":"Article",
"image": {
"@id":"https://www.proclivity.co/wp-content/uploads/2026/06/CrossFit-Minset-Coaching-Proclivity.jpg"
},
"author": {
"@id":"https://www.proclivity.co/author/joeladmin/",
"name":"Joel Cochran"
},
"headline":"Mindset Coaching | Proclivity",
"isPartOf": {
"@id":"https://www.proclivity.co/#webpage"
},
"keywords":"Proclivity",
"publisher": {
"@id":"https://www.proclivity.co/#organization"
},
"inLanguage":"en-US",
"description":"Proclivity, a 12-week mindset program for trainers and athletes running on empty. Stop fighting and finally discover who you were made to be.",
"dateModified":"2026-10-06T21:50:51+00:00",
"datePublished":"2026-06-16T10:31:23+00:00",
"mainEntityOfPage": {
"@id":"https://www.proclivity.co/#webpage"
}
}
],
"@context":"https://schema.org/"
}
],
"phones": [],
"public":true,
"sha256":"a0a7c636f21d5ba190d8816b3116539194850da33b12a544652c3bd60c24ed0d",
"excerpt":" Mindset Coaching | Proclivity Skip to main content Search Close Search Book with Joel Book with Joel Mindset Coaching for Trainers & Athletes Step out of Survival Mode today to find the peace that comes when you finally stop running. Book With Joel You can’t outwork burnout Too many people chase success and approval hoping to drown-out their inner critic. They’re stuck in a loop of people pleasing and perfectionism. A new PR, a new coaching credential, and even more money won’t stop the pressure. It won’t fix your life, your relationships, or yourself because you can’t outwork burnout. It’s time to stop fighting and finally become who you were made to be. I know because I have been where you are. After years of CrossFit training, coaching, and building two successful businesses, I was broken. My body was in pain and my mind was working against me. I realized more fitness and more success couldn’t fix this. So I went on a journey to find the peace and freedom I was searching for . And now I’ve taken everything I learned and built The Proclivity Method . Book With Joel The Proclivity Method Find the peace you have been looking for. The Proclivity Method is a 12 week program to get you out of survival mode and into freedom using your health, mindset, and emotions. Regulate your body. We get you out of survival mode and regulate your nervous system with simple healthy habits. Process your emotions. We give you a safe space to feel, address, and accept your emotions instead of trapping them inside. Rebuild your mindset. We process the old stories the inner critique uses against you to replace doubt with unbreakable confidence. Finally, step out of survival mode for good. You start leading at home, at work, and within yourself from steady ground without sacrificing who you are. Are you ready to finally experience the peace you’ve been looking for? Book With Joel The Path Through Three Simple Steps 01 Apply Tell us the truth about where you are. 02 Interview Meet the team to see if you are the right fit. 03 The Proclivity Method 12 weeks to down-regulate and rebuild your life. Proof from the Pros “I feel like I have better tools now than 25–30 years of in and out of therapy. What needed to happen and what happened here over 12 weeks was super, super helpful.” Allison Jachowski Best Hour of Their Day Odin CrossFit “It exceeded expectations. I learned to allow myself to feel the thing that needs to be felt, instead of putting the block up.” Brentnie Kincaid CrossFit Seminar Staff Best Hour of Their Day CrossFit Mafia “I knew going into it, I was going to come out the other side a different person. I’m in a much better place now—more grounded, more grateful, and more able to give myself grace.” Natosha Willhite-Haydock CrossFit Seminar Staff Best Hour of Their Day Take back your power and your time Imagine being under control of your day. No more reacting. Set firm boundaries without the guilt. Process the stress and come home whole. Book with Joel Stop fighting your life and start leading it. Take the mask off for good and learn to accept yourself. Start being patient, present, and whole. Learn to love your life and yourself. Book with Joel What happens if nothing changes? How long until your body finally breaks from redlining? How long can your family bear this burden? How long until you burn out and give up on your dreams? Book with Joel What if everything changes? Book with Joel In their words Pulled unedited from closing calls, at the end of the twelve weeks. “I don’t even think I knew what confidence was before I started.” Amy Barnstable “I was in a really bad place mentally, and now I’m more open to having conversations about how to change things.” Alicia Haller “I’m okay with who I am, and it feels good to be comfortable being me.” Ashley Payne “I didn’t think I could get to the point that I’m at already. I just feel lighter.” Amanda Giles “I feel like I’m not getting trapped in my own mind anymore.” Amanda Thomas “The biggest change in me is my self-confidence and knowing my feelings and thoughts are not wrong.” Avalua Reyes “This gave me tools to question the story I was telling myself and change the way I spoke about myself.” Ben Jocz “I feel like my mind is in control now, and that I am in control of my mind.” Jacob Calnan “I love what this program has done for me. It’s helped me to stay grounded, to not get too high or too low.” Ben Lancaster “It felt like an awakening. I was in a coma of victimhood, and now I’m awake and alive.” Brenda Collings “It exceeded expectations, and it was harder than I thought it would be, but I loved it.” Brentnie Kincaid “What if I trust myself? What if I keep going?” Brie Collings “I’ve never felt as seen in my life in a really good way.” Dana Massey “I really did not understand or believe you were going to have the impact on my life that you did, and I’m so grateful.” Drea Tapia “The most impactful chan",
"source_url":"https://www.proclivity.co/",
"observed_at":"2026-10-13T20:56:20.940Z"
}
}
],
"edges_out_total":3
}
