How Farfetch Scaled AI-Generated Creative to Drive 64% Higher ROAS & GTV

{
  "id": "atm_site_a54eda379b14bb789459",
  "kind": "Website",
  "name": "How Farfetch Scaled AI-Generated Creative to Drive 64% Higher ROAS & GTV",
  "parent_id": null,
  "depth": null,
  "facts": {
    "url": "https://smartly.io/",
    "host": "smartly.io",
    "forms": 1,
    "marin": false,
    "pages": 2,
    "listings": 1,
    "site_kind": "unknown",
    "found_from": "https://newsletter.theaireport.ai/p/meta-launches-muse-wonder-ai"
  },
  "source_id": "src_5ad3cc6df1d1e72a55ad",
  "updated_at": "2026-10-14T04:52:39.383Z",
  "type": "Feature",
  "geometry": null,
  "links": {
    "self": "https://miscsubjects.com/atlas/atoms/atm_site_a54eda379b14bb789459",
    "children": "https://miscsubjects.com/atlas/atoms/atm_site_a54eda379b14bb789459/children",
    "descendants": "https://miscsubjects.com/atlas/atoms/atm_site_a54eda379b14bb789459/descendants",
    "inside": "https://miscsubjects.com/atlas/atoms/atm_site_a54eda379b14bb789459/inside",
    "graph": "https://miscsubjects.com/atlas/graph?start=atm_site_a54eda379b14bb789459"
  },
  "ancestors": [],
  "children_by_kind": [],
  "edges_out": [
    {
      "rel": "links_to",
      "id": "atm_site_055878d4c9c9aa326800",
      "kind": "Website",
      "name": "Instagram",
      "share": 2
    },
    {
      "rel": "links_to",
      "id": "atm_site_f7337b395f72b852adf3",
      "kind": "Website",
      "name": "Error 403 Forbidden",
      "share": 2
    },
    {
      "rel": "publishes",
      "id": "atm_form_518b280e92f8167d78c2",
      "kind": "Form",
      "name": "Smartly | Resources",
      "share": null
    }
  ],
  "edges_in": [
    {
      "rel": "links_to",
      "id": "atm_site_d0ad97bd854157465e27",
      "kind": "Website",
      "name": "The AI Report",
      "share": 1
    }
  ],
  "edges_in_total": 1,
  "external_ids": [],
  "source": {
    "id": "src_5ad3cc6df1d1e72a55ad",
    "url": null,
    "license": "public web pages, robots.txt honoured",
    "read_at": "2026-10-13T23:21:09.844Z",
    "sha256": "208b3244e04e88f503da63917fd963b3f4f5a70528be355db4d5f625a8a28164"
  },
  "observations": [],
  "edges_out_total": 3
}