What the system can doMeta ads
One family of actions
Meta ads (Facebook and Instagram)
Create, change, pause and report on Facebook and Instagram ad campaigns, audiences and product catalogs.
These actions use the Meta ad accounts you connect. New campaigns, ad sets and ads start paused, so nothing spends until someone switches it on.
Live, read from this site just now.
The groups in this family, counted just now: — actions
This family among all — actions in the Directory, one square each
Each action is one row in the Directory, sorted into this family by the start of its name.
What it can do
What the actions in this family do, group by group.
Each card is a group of actions that do similar work. The number on each card is how many actions are in that group right now.
Switch to “For your developer” to see the real name of every action.
The real name of every action, read from the Directory just now. Names that contain a supplier’s name are left out of the lists, and still counted.
Build campaigns
—Create campaigns, ad sets, ads, creatives, custom audiences, lookalike audiences (people similar to your customers) and product catalogs. New campaigns, ad sets and ads start paused.
Change, pause and delete
—Change budgets, bids, targeting and creatives; pause, switch on or archive anything; delete what is no longer needed.
Report
—Pull results at account, campaign, ad set or ad level with breakdowns; read the change history; estimate daily reach before spending; read A/B tests (two versions of an ad compared); check the pixel (the code on your website that reports visits and sales to Meta).
Read accounts and assets
—List the ad accounts, businesses, Facebook Pages, pixels, campaigns, ad sets, ads, images, videos and audiences you can reach.
Catalogs and targeting
—Read product catalogs, their feeds, products and problems, and search the interests, behaviours and demographics you can target.
Send sales back to Meta
—Report a sale or a sign-up to Meta from your server, with the customer’s details hashed (scrambled one way) before they are sent.
See other advertisers’ ads
—Collect results from Meta’s public Ad Library, to see what others in your market are running.
Connection and safeguards
—Check that the connection to the ad account works. A change to a budget, a status or a deletion needs a device where a person verified themselves in the last ten minutes.
Uses
What a business uses these actions for.
Examples of the work these actions do. They describe uses, not results.
Pull spend and results for every campaign into one report.
Pause an ad set by sending a text.
Build a new campaign that stays paused until you switch it on.
Send each sale back to Meta, so it can find more buyers like that one.
See what other advertisers in your market are running.
How it is run
How any of these actions is run.
The same way as every other action in the Directory: one request, the same permissions, one record.
You don’t have to pick an action yourself. You text what you want; the AI assistant picks the action and runs it within the permissions you set. The result comes back to you, and the request, the result and who asked are written to the Ledger, the record of everything the system has done.
Every action is one row in the Directory, and each row can be run — ways: a text, a link, a spreadsheet cell, an iPhone Shortcut, a command, or an AI model’s request. Every way goes through dispatch: one web address that looks the action up, checks the permissions, runs it on the right computer, sends back the result and writes a Ledger entry. The same action answers every way, under the same limits.
Dispatch takes an HTTP POST (a standard web request) of {"key": "<action name>", "args": {…}}. The same key works over the API (the web address your software calls), MCP (Model Context Protocol, the standard way AI apps connect to outside tools), the command line (CLI), a webhook (an address another program posts to), a spreadsheet cell or a Shortcut. A token (a key or a link) can be limited to exactly the actions you allow; every call, and every refusal, is a Ledger entry.
// One action from this family, as dispatch receives it
{ "key": "…", "args": { … } }Ask for this.
The text below opens ready to send. Add a line about your business, and I’ll reply with what this family of actions would do for it.
Every family
Everything else the system can do.
Every family of actions, with how many actions it has right now.