Re: Increasing LA/FT Facebook Performance Through Facebook Side Tweaks
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From: Steven <steven@lifeaspire.com> To: Cyrus Massoumi <massoumi.cyrus@gmail.com> Subject: Re: Increasing LA/FT Facebook Performance Through Facebook Side Tweaks Sent: Thu, 8 Mar 2018 18:03:52 +0000 Sent (UTC): 2018-03-08T18:03:52.000Z Sent (America/Los_Angeles): 2018-03-08T10:03:52.000-08:00 Account: 62ca724fdabf40deba435e42eb88ef18 Gmail message: 16206c8a65f741ff Thread: 1620388f7e2ec679 Message-ID: CY4PR10MB1989CD524569446CAD7C33C4B0DF0@CY4PR10MB1989.namprd10.prod.outlook.com References: CAMG-JC-_6hRMyEC5YHcbpGSkYcWb+67PuPUE4DDRLhHQxzvEoA@mail.gmail.com>,<CAMG-JC86tC_Giyd1bXbvxfikEamg-WMoQq8Y9iR-LuogmL+GWA@mail.gmail.com Body coverage: full Body format: markdown
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All your options have CTR that will be higher, but they just edge more towards clickbait which we try to avoid as best we can.
---
From: Cyrus Massoumi <massoumi.cyrus@gmail.com>
Sent: Thursday, March 8, 2018 1:06:56 AM
To: Steven
Subject: Re: Increasing LA/FT Facebook Performance Through Facebook Side Tweaks
** Steven,
What follows are 10 edits from my EIC on the status/HL of some of your top performing posts --- in our view this would increase performance.
Chat tomorrow --- see where this post lands from earlier, maybe try another if you'd like.
Regards, -CM
Here are ten examples of what I would do. However, it’s tough to just have ten. I really would need a week to play around, see what works, etc. But this is a good start.
H/L: Teacher Forgets Purse At Chick-Fil-A. Employee Ships It Back, But It's Not The Only Thing In Box
Text: Lindsay was grateful when the manager agreed to have her purse shipped overnight, as the restaurant was a long ways away. However, it's when she opened the box that she saw what else had been placed inside - and it left her stunned…
My H/L: Teacher Forgets Her Purse At Chick-Fil-A, And Employee Ships It Back With INCREDIBLE Surprise...
My Text: Lindsay was in a tough spot and needed her purse sent to her by overnight mail...
H/L: Motorists Honk And Speed Past Truck Parked At Stop Sign. Teen Walks Up And Stops Cold At View Inside
Text: While other drivers angrily honked and sped on by this teenager decided to pull over and check out the situation. What he found he will remember for the rest of his life . . .
My H/L: People Refused To Help This Stranded Motorist, Until This Teenager Came Along And Saved The Day...
My Text: People claim teenagers are getting worse...but what this teenager did will send chills down your spine.
Steven, Per our discussion earlier on tweaking things --- I spoke to my EIC, she scanned through and noticed a number of things she would change. She noted --- different status texts, different images, different headlines. Headlines & status are the largest factors which would differentiate results on Facebook. She estimated that if she tweaked it, the uptick in performance in her opinion would be 25-50%. I asked her to send me 10 stories of yours with her modified text/title. I will send them to you here most likely late tonight, tomorrow if not. Regards, -CM
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"All your options have CTR that will be higher, but they just edge more towards clickbait which we try to avoid as best we can.",
"---",
"**From:** Cyrus Massoumi <massoumi.cyrus@gmail.com>",
"**Sent:** Thursday, March 8, 2018 1:06:56 AM",
"**To:** Steven",
"**Subject:** Re: Increasing LA/FT Facebook Performance Through Facebook Side Tweaks",
"**\nSteven,",
"What\n follows are 10 edits from my EIC on the status/HL of some of your top performing posts --- in our view this would increase performance.",
"Chat tomorrow --- see where this post lands from earlier, maybe try another if you'd like.",
"Regards,\n-CM",
"Here\n are ten examples of what I would do. However, it’s tough to just have ten. I really would need a week to play around, see what works, etc. But this is a good start.",
"http://faithtap.com/9669/dancing-grandpa-keeps-up-with-his-shuffling-granddaughters/",
"H/L:\n Grandpa Lines Up With 2 Little Girls, Their Unique Dance Is Lighting Up The Internet",
"Text:\n I don't know how they move like that - but I loved every second of it!",
"My\n H/L: Grandpa Takes Leisurely Walk With Grandkids, Then Breaks Into Moves You Won’t Believe!",
"My\n Text: HOLY COW!!",
"This\n man knows how to MOVE for an old guy, can you still dance like this??",
"http://faithtap.com/9340/teacher-astounded-by-employees-actions-after-forgetting-purse/",
"H/L:\n Teacher Forgets Purse At Chick-Fil-A. Employee Ships It Back, But It's Not The Only Thing In Box",
"Text:\n Lindsay was grateful when the manager agreed to have her purse shipped overnight, as the restaurant was a long ways away. However, it's when she opened the box that she saw what else had been placed inside - and it left her stunned…",
"My\n H/L: Teacher Forgets Her Purse At Chick-Fil-A, And Employee Ships It Back With INCREDIBLE Surprise...",
"My\n Text: Lindsay was in a tough spot and needed her purse sent to her by overnight mail...",
"You\n won’t believe what Chick-Fil-A did!!!",
"http://faithtap.com/8105/teen-steps-in-to-help-motorist-stuck-in-the-middle-of-the-road/",
"H/L:\n Motorists Honk And Speed Past Truck Parked At Stop Sign. Teen Walks Up And Stops Cold At View Inside",
"Text:\n While other drivers angrily honked and sped on by this teenager decided to pull over and check out the situation. What he found he will remember for the rest of his life . . .",
"My\n H/L: People Refused To Help This Stranded Motorist, Until This Teenager Came Along And Saved The Day...",
"My\n Text: People claim teenagers are getting worse...but what this teenager did will send chills down your spine.",
"Would\n you be this courageous in this situation??",
"http://faithtap.com/9710/after-planes-delayed-woman-snaps-pic-of-what-crew-was-up-to/",
"H/L:\n Plane's Delayed 45 Minutes On Runway. Woman Takes Photo To Show Truth Of What Crew's Up To",
"Text:\n It's not uncommon to have a flight delayed, but this is something she felt needed to be shared with the world.",
"My\n H/L: Plane Is Delayed And Stuck On Runway, Passenger Takes Quick Photo To Show The Real Story",
"My\n Text: Flights get delayed, but what happened to this woman you MUST be aware of...",
"What\n would you have done in this situation?",
"http://faithtap.com/9651/cheerleaders-crowd-girl-from-rival-team-folks-in-disbelief/",
"H/L:\n Cheerleaders Surround Girl From Rival Team. Their Actions Caught On Film Leave Internet In Disbelief",
"Text:\n They knew she was all alone, so decided to act…",
"My\n H/L: Cheerleaders Single Out Rival Cheerleader, What They Do Next Will SHOCK You",
"My\n Text: Peer pressure can be such a heartbreaking thing...",
"Do\n you think what these girls did was a good thing??",
"http://faithtap.com/9594/precious-infant-begins-to-sing-with-grandma-startling-mom/",
"H/L:\n Grandma Sings To Baby Girl. In Seconds, Baby’s Response Has Mom Running For The Camera",
"Text:\n I loved every second of this.",
"My H/L: Grandma Sings To Her\n Grandbaby, What Happens Next Has The Mom Running For Her Camera...",
"My\n Text: This is the cutest thing I’ve seen all day!!",
"Grandchildren\n are the best!!!",
"http://www.sharetap.it/8763/baby-cant-stop-giggling-when-dad-tries-to-have-her-say-papa/",
"H/L:\n Daddy Wants Her To Say 'Papa,' Her Comeback Instead Is Lighting Up The Internet",
"Text:\n These two absolutely made my day. <3",
"My\n H/L: Father Asks His Baby To Say ‘Papa,’ What She Said Instead Has The Internet In Stitches!",
"My\n Text: This is going to make your day!!",
"What were your children’s first\n words??",
"http://faithtap.com/9666/lady-sings-to-elephant-heartwarming-response-stuns-internet/",
"H/L:\n Caretaker Swats At Elephant With A Rag, But It’s The Next Moment That’s Melting Everyone’s Heart",
"Text:\n What an incredible moment caught on camera!",
"My H/L: Animal Handler Starts\n To Swat Elephant With A Rag, What Happens Next Is INCREDIBLE...",
"My\n Text: Awww, elephants are such incredible creatures (and smart too!)",
"http://www.sharetap.it/7687/vet-frees-captive-horse-gets-big-thank-you/",
"H/L:\n Vet Frees Chained Horse, Has No Idea He's About To Get The Thank You Of A Lifetime",
"Text:\n Within moments, the horse realizes he can once again move freely. Watch his incredible reaction.",
"My H/L: Vet Finds Horse Chained\n To The Ground, Gets Incredible Surprise After He Frees Him",
"My\n Text: This poor horse was chained to the ground and unable to run...watch what happens when this man finally frees him from his shackles!!",
"What\n would anyone do this to an animal??",
"http://faithtap.com/9734/adorable-big-brother-loves-to-rock-baby-sister-to-sleep/",
"H/L:\n Baby Sister Is Sick And Can't Sleep. Mom's Captured Footage Of Brother's \"Rescue\" Goes Viral",
"Text:\n What a moment for Mom to capture on film. <3",
"My H/L: Special Needs Baby Gets\n Incredibly Sick, Watch What Happens When Her Brother Comes Along...",
"My\n Text: The bond between these siblings is so heartwarming!!",
"Thank\n goodness the mom got this on tape!!\n**",
"On Wed, Mar 7, 2018 at 6:55 PM, Cyrus Massoumi\n<[massoumi.cyrus@gmail.com](mailto:massoumi.cyrus@gmail.com)> wrote:",
"> Steven,\n> Per our discussion earlier on tweaking things --- I spoke to my EIC, she scanned through and noticed a number of things she would change.\n> She noted --- different status texts, different images, different headlines. Headlines & status are the largest factors which would differentiate results on Facebook.\n> She estimated that if she tweaked it, the uptick in performance in her opinion would be 25-50%.\n> I asked her to send me 10 stories of yours with her modified text/title. I will send them to you here most likely late tonight, tomorrow if not.\n> Regards,\n> -CM\n"
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