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The four sources

From the ad, from Places, from the licence board, from the site.

Leads come from four places: people who texted the number in your ad, businesses listed on Google Maps (the Google Places listings), the state licence board, and each business’s own website. Never a bought list, because sending to bought lists gets phone numbers and email addresses blocked.

Text me your marketEach source, one at a time
The adtexted in from the Meta ad, 2:18 PM
Google Placesroofers near Phoenix, 4.5★ and up
Licence boardROC 3318 · active · 2009
Website crawlbrightroofing.example · 3 crew · no after-hours line
BBright Roofing LLCOwner · Dana M.92call today
  • The adtexted in from the Meta ad, 2:18 PM
  • Google Placesroofers near Phoenix, 4.5★ and up
  • Licence boardROC 3318 · active · 2009
  • Website crawlbrightroofing.example · 3 crew · no after-hours line

Reason to contactmissed calls after 5pm

An illustration. The business and the person are made up.

Each source, one at a time

What each source adds to the record.

Under each source is the action in the Directory that does the work. The Directory is the table of every action the system can run; each run goes through dispatch, which checks your permissions, and is written to the Ledger, the record of every request and response.

What the Directory is What dispatch is What the Ledger is

01

The ad

Someone texts the number in your ad.

texted in from the Meta ad, 2:18 PM

They become a lead the moment the text arrives.

The action in the Directory that does this

  • New messages arrive through one intake, signature checked
BBright RoofingSponsored

Missed a call today? That was a job. From now on the caller gets a text from your number in under a minute, and it books itself.

yourbusiness.comLearn more
The adtexted in from the Meta ad, 2:18 PM

An illustration. The business is made up.

02

Google Places

Roofers near Phoenix rated 4.5 stars with no after-hours phone line, found overnight.

roofers near Phoenix, 4.5★ and up

The action in the Directory that does this

  • Businesses by place, by city, around a point on the map
Bright Roofing4.5★ and up
roofers near Phoenix4.5★ and up

An illustration. The business is made up.

03

Licence board

The state licence board shows which businesses hold an active licence, and since when.

ROC 3318 · active · 2009

The closest action in the Directory today

  • Clinicians from the national registry
Licence boardBright Roofing
LicenceStatusSince
ROC 3318active2009

An illustration. The business is made up.

04

Website crawl

Reading each business’s website shows how big the crew is and whether anyone answers the phone after 5 pm.

brightroofing.example · 3 crew · no after-hours line

The actions in the Directory that do this

  • Organisations and their websites
  • Sites found and resolved
brightroofing.example
3 crewno after-hours line

An illustration. The business is made up.

The record

The four sources are combined into one record: the owner’s name, the phone number, the licence and the reason to contact them.

Each lead is one row in a spreadsheet. The details from all four sources are added in bulk, and each lead gets a score from a rule you set. The result stays in the sheet, where you can check it later.

BBright Roofing LLC4 sources · one record
  • OwnerDana M.
  • Websitebrightroofing.example
  • LicenceROC 3318 · active
  • Reason to contactmissed calls after 5pm
  • Score92 · call today

An illustration. The business and the person are made up.

Scored by rule

92call today

You set the scoring rule, so a score of “call today” means what you decided it means.

  • One lead or a batch
  • Mail servers verified before anything is sent
  • Scored by rule or by a model
Every row is in a spreadsheet you own.Rows pushed to a sheet you own
BusinessOwnerWebsiteLicenceReason to contactScore
1Bright Roofing LLCDana M.brightroofing.exampleROC 3318 · activemissed calls after 5pm92 · call today
2
3

Never a bought list.

Records come from the ad, Places, the licence board and the site. Nothing bought.

The adGoogle PlacesLicence boardWebsite crawlA bought list

Back

Leads & outreach

Businesses found in four sources are combined into one record each; the first message is drafted from that record; follow-ups stop when they reply.

Back to Leads

Text me your market.

Your trade and your city. I will tell you what the four sources find there.

Text me your market+1 (424) 504-0908