The system
How the system worksThe DirectoryDispatchThe LedgerAI modelsAI agentsYour installationThe appThe research libraryWhat changes for your businessUse it from your softwareEverything it can do
Messaging
iMessageWhatsApp
Ads and leads
AdsCreativeLeads
Devices
Devices
Industries
RealtorsRestaurantsHome services
Explore
How it worksPermissions and limitsCompareSet upQuestionsText me

Compare

Any services, side by side.

Each service on this site is one job done for a business by the same software, which this site calls the system: for example, answering text messages sent to your business number, or running your ads. Pick up to three services in the menus below (two on a phone) to see them in columns. Further down, one table lists every service.

Messaging2 servicesAds and leads3 servicesDevices1 serviceIndustries3 services

Messaging

iMessage line

Customers text your existing business number and get iMessage replies (blue bubbles on iPhones) from an AI assistant that follows the permissions you set.

Ads and leads

Meta ads

What each step of an ad costs and returns — impressions, clicks, leads, booked jobs — and which step the system improves.

Industries

For home services

The phone rings while you are on a roof. The caller gets a text from your number within a minute, and it books the job.

Which group it belongs to

iMessage line
Meta ads
For home services
MessagingiMessage and WhatsApp, where your customers already write to you.
Ads and leadsAds on Meta, ad images and videos, and finding businesses to contact.
IndustriesThe same services, set up for one type of business.

Four key facts

iMessage line
Meta ads
For home services
Own numberverified before you pay
Meta46 actions, available now
Missed callstexted back in 60 s
Dedicated linelive in a day
Instagramsame account, live
Quoteschased day 2, 5, 10
RCS + SMSfallback for Android
TikTokon request
Invoicesin the thread
Opt-outhonoured instantly
Google Searchon request
Reviewsasked when the job is done

How it works, step by step

iMessage line
Meta ads
For home services
From your number to blue bubbles.
  1. 1Carrier check
  2. 2Registration
  3. 3The assistant
  4. 4Live
Who does what, link by link.
  1. 1Made in batches
  2. 2Cut per placement
  3. 3Thirty variants
  4. 4From who already bought
and 2 more steps on its page
The first month.
  1. 1Line check and hours
  2. 2The assistant, in your voice
  3. 3Live
  4. 4Quotes, invoices, reviews

Actions it uses from the Directory

The Directory is a table in which each row is one action the system can run, such as sending an iMessage or creating an ad. The number is how many of those rows the service uses; the tags group them by the kind of work they do.

iMessage line
Meta ads
For home services
108actions from the Directory
  • Reach2
  • Send4
  • Read3
  • Watch2
  • Contacts3
51actions from the Directory
  • Build3
  • Target4
  • Run3
  • Measure4
—Your own number: iMessage line

Features and limits

iMessage line
Meta ads
For home services
What the assistant does on it.
  • Missed call → text in 60 seconds
  • Replies within the permissions you set
  • Invoices, bookings, confirmations
  • Says what it is
  • Every message is recorded
  • What it never does
Where the money leaks after the click.
  • The missed call
  • The slow reply
  • No follow-up
What we install.
  • Every ring-out becomes a text
  • Chased on day 2, 5 and 10
  • From your number
  • Asked when the job is done
  • The number on your van, as an iMessage line

Questions you answer at setup

iMessage line
Meta ads
For home services
Which line?Your own number · A dedicated line
What should it do first?Missed call → text · Bookings · Invoices and confirmations
Who may it answer?Customers and leads · Only people you name
Which network?Meta feed & Reels · Instagram stories · TikTok · Google Search
What should the system do?Make the creative · Run the account · Answer the leads · Report cost per booked job
What should it install?Missed call text-back · Quote follow-up · Invoices in the thread · Review engine
Which line?My own number · A dedicated line

Common questions and answers

iMessage line
Meta ads
For home services
Can any number be used?

Most numbers on a mobile carrier can. Many hosted VoIP lines and some ported numbers cannot complete Apple's verification. We check on the first call and tell you before you commit. Where it cannot be done, a dedicated line works the same way for everything except the old thread history.

What happens to my phone?

Nothing. Your phone keeps ringing, texting and receiving exactly as before. The registration adds an iMessage identity for the number on hardware we operate; it does not move your number anywhere.

Is this sanctioned by Apple?

iMessage is Apple's product and we use Apple's standard device verification to register the line. Apple can deregister an identity; when that happens we re-verify with you, and the dedicated line is the fallback so your customers are never unanswered. We are not affiliated with Apple.

All 6 questions about it
—No questions written for this service yet. Text us yours.
Can any number be used?

Most numbers on a mobile carrier can. Many hosted VoIP lines and some ported numbers cannot complete Apple's verification. We check on the first call and tell you before you commit. Where it cannot be done, a dedicated line works the same way for everything except the old thread history.

What happens to my phone?

Nothing. Your phone keeps ringing, texting and receiving exactly as before. The registration adds an iMessage identity for the number on hardware we operate; it does not move your number anywhere.

Do my customers know they are talking to an assistant?

When they ask, yes, and it hands to you the moment it should. Pretending otherwise gets found out on the first visit and costs you the job.

All 3 questions about it
iMessage line
Meta ads
For home services

Every service in one table

9 services in 4 groups. Each column is one service and each row asks one thing about it: a tick means yes, a dash means no, and a number is a count. The Compare button at the bottom of a column shows that service in the columns above.

9 servicesiMessageWhatsAppAdsCreativeLeadsDevicesRealtorsRestaurantsHome services
GroupMessagingMessagingAds and leadsAds and leadsAds and leadsDevicesIndustriesIndustriesIndustries
Can use your existing business number————
Its page shows an example conversation———
Its page has a calculator————————
Its page has a table comparing its options———————
Setup needs a one-time code sent to your phone———————
Nothing goes live or spends until you approve———————
Only messages people who contacted you first———————
Stops messaging anyone who opts out———————
Follows up on days 2, 5 and 10—————
Asks customers for reviews——————
Actions it uses from the Directory1087511533146———
Questions you answer at setup332221222
Questions answered on this site65————443
Extra pages about it212114———
Show it in the columns above

Each cell is filled in automatically from the text of that service’s own page.

Text us about your business.

This page's line is a real one. Text it and see how it answers, then tell it what your business does.