The missed call
On a roof
The ad works, the phone rings, you are on a roof. The lead calls the next name.
Incoming callMissed call
You are on a roof
The next companyThe caller tries them
An illustration. The business and the customer are made up.
For home services
Missed calls answered by text, quotes followed up and invoices sent, for home service businesses.
The ad works, the phone rings, you are on a roof. The lead calls the next name. A text from your number in 60 seconds is the cheapest fix in the chain. Then every quote is chased on day 2, 5 and 10, the invoice lands in the thread the customer already has with you, and the review is asked when the job is done.
Text me- Missed callstexted back in 60 s
- Quoteschased day 2, 5, 10
- Invoicesin the thread
- Reviewsasked when the job is done
Choose what you want. The text message you send will list your choices.
What goes wrong today
Where a trade’s week leaks.
The slow reply
Answered tomorrow
A form lead answered tomorrow is half as likely to book as one answered now.
A website form lead
Answered now
Answered tomorrow
The quote
Nobody chased it
Most leads say yes on the second or third touch. Day 2, 5 and 10, with something useful to say, then it stops.
QuoteNo follow-up
SentDay 2Day 5Day 10
The invoice
Sent somewhere else
A Stripe invoice created, finalized and dropped into the thread the customer already has with you.
Email inbox
Invoice 118 unread
The review
Never asked
Happy customers asked at the right moment. Unhappy ones routed to you before they post.
Job done
Happy customer
Review asked
The drive
“20 minutes out”
Leave the last job and the next customer gets “20 minutes out” from your number.
For home services
What we install.
Missed call text-back
Every ring-out becomes a text
The phone rings out, the caller gets a text from your number within a minute, and it books the job into the hours you opened.
2:18Missed call
2:19Text from your number
2:21Job booked
Hi, thanks for calling ABC Home Services. Sorry we missed you, we're on a job. What do you need?
Quote follow-up
Chased on day 2, 5 and 10
Every quote chased with something useful to say. It stops the moment they answer, never after.
QuoteFollowed up
SentDay 2Day 5Day 10
They reply
Follow-ups stop as soon as they reply.
Invoices in the thread
From your number
A Stripe invoice created, finalized and dropped into the thread the customer already has with you.
CreatedFinalizedSent by text
Invoice 118From your number
Opened
Review engine
Asked when the job is done
Five stars go to Google. Anything under four comes to you first, never posted.
When the job is done
Five stars → GoogleUnder four → to you
GoogleFive starsSent to youNot posted
Your own number
The number on your van, as an iMessage line
Registered to iMessage, RCS and SMS for everyone else, verified before you pay.
iMessage lineiMessageRCS · SMSfor Android and other phones
Setting it up
The first month.
- 1
Line check and hours
Your number tested for iMessage, the hours you take jobs opened, the prices it may quote loaded.
- 2
The assistant, in your voice
Trained on how you text, what it may promise, and when it hands to you.
- 3
Live
The first missed call answered by text. You get one line: who, what, booked when.
- 4
Quotes, invoices, reviews
The quote chase, the invoice in the thread and the review ask attached to finished jobs.
Swipe sideways to see all 4 steps.
Other services it uses
The messaging channels, ads, leads and ad creative this setup can use.
Messaging
iMessage line
Customers text your existing business number and get iMessage replies (blue bubbles on iPhones) from an AI assistant that follows the permissions you set.
Messaging
WhatsApp Business
Set up the way Meta requires, and used only to reply to people who have already written to you.
Ads and leads
Meta ads
What each step of an ad costs and returns — impressions, clicks, leads, booked jobs — and which step the system improves.
Ads and leads
Leads & outreach
Businesses found in four sources are combined into one record each; the first message is drafted from that record; follow-ups stop when they reply.
Ads and leads
Creative
AI makes the images and videos, a person chooses them, and they are uploaded to your ad account switched off until you approve.
Permissions
Permissions and limits set up for a home service business.
Customers
If a customer asks, the AI assistant says it is an AI assistant. It passes the conversation to you at the points you set.
Prices and hours
It quotes only prices you approved, books only into hours you marked open, and replies only to the people you chose.
Quotes
A quote with no reply gets a follow-up text on day 2, day 5 and day 10. They stop as soon as the customer replies.
Reviews
A customer who answers with five stars is sent your Google review link. An answer under four stars is sent to you and is not posted anywhere.
Your line
Whether your existing number can be used for iMessage is checked on the first call, and you are told before you commit.
Never
It never texts bought contact lists, never sends mass messages to strangers, and never sends a message without a way to opt out.
Permissions switched on
What the assistant may read, do, and whom it may answer.
What it may read
CalendarWhat is next, and which hours are open
MessagesThe threads you choose, not all of them
PaymentsInvoices and subscriptions
Approved pricesThe price list it may quote from
What it may do
BookOnly into the hours you opened
Missed call text-backFrom your number, within a minute
Follow upDay 2, 5 and 10, with something useful to say
Invoice and refundSend, finalize, refund within a limit
Whom it may reply to
LeadsTold it is an AI assistant when they ask; passed to a person when they ask for one
Customers
Every action is recorded.
Sent, delivered, read, and what it said, written to the Ledger, which you can read. Message text is not published.
Text back the missed call
- read: Messages, this handle only
- in your writing style, using only prices you approved
sent from your number
Send the invoice to Bright Roofing
- limit: ≤ $5,000 without you
- to the thread they already have with you
sent in the thread
Book the 2:30
- write: Calendar, only hours you opened
invite sent
Refund everyone from last month
- limit: ≤ $500 per action, one customer per action
refused · no permission for this
Questions
Can any number be used?
Most numbers on a mobile carrier can. Many hosted VoIP lines and some ported numbers cannot complete Apple's verification. We check on the first call and tell you before you commit. Where it cannot be done, a dedicated line works the same way for everything except the old thread history.
Do my customers know they are talking to an assistant?
When they ask, yes, and it hands to you the moment it should. Pretending otherwise gets found out on the first visit and costs you the job.
What happens to my phone?
Nothing. Your phone keeps ringing, texting and receiving exactly as before. The registration adds an iMessage identity for the number on hardware we operate; it does not move your number anywhere.
More detail on the parts of this setup.
Text me.
Tell me how many calls you missed last week and how many quotes nobody chased. I’ll tell you what the responder would have done with them.
Your setup: